Industry
Mobility
Client
EVignettes
E-Vignette: Digital road passes made simple
Description
Design of an end-to-end experience for purchasing and managing digital road passes. The platform guides users through selecting the right vignette based on destination, vehicle type, and duration. The focus was on simplifying decision-heavy flows and reducing uncertainty, allowing users to complete purchases quickly while feeling confident they have the correct documentation.
Deliverables
Web app design
Website design
Branding
Marketing & Sales assets
Challenges
Simplifying fragmented regulations
Every country has different vignette rules, prices, and validity periods — the challenge was to design a unified flow that works across all of them.
Ensuring trust and security
Since users pay for official road passes, the interface needed to build confidence with clear confirmations, receipts, and secure transactions.
Designing for urgency
Travelers often buy vignettes last minute, sometimes at the border. The product had to be fast, mobile-first, and frictionless, even under time pressure.
Making digital access easy
Drivers must show proof when checked — the challenge was to design quick, offline-accessible storage so eVignettes are always at hand.
I worked with DEE Studio on a complex product redesign, and the impact went far beyond visuals. She has a unique ability to quickly understand both the business context and user needs, and translate them into clear, structured solutions. What stood out most was the speed and precision. We moved faster than expected, without sacrificing quality or alignment.
Founder
SaaS Platform
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