Industry
eCommerce
Client
Skinewal
Skinewal: Personalized skincare
Description
Design of a personalized skincare platform combining e-commerce and self-care tracking into a single, cohesive experience. The goal was to help users better understand their skin, build consistent routines, and discover products tailored to their specific needs. The product integrates daily tracking, routine management, and product recommendations, creating a more engaging and data-informed skincare journey. From onboarding to purchase, every touchpoint was designed to reduce friction, increase clarity, and support long-term user engagement.
Deliverables
UI/UX design
Website design
Native app design
Print assets design
Marketing & Sales assets
Packaging design
Challenges
Personalization vs. overwhelm
Offering tailored product suggestions and routine tips while avoiding choice overload.
Ecommerce conversion flow
Designing an efficient shopping experience that feels natural alongside wellness features.
Sensitive data handling
Managing skin-related data (photos, concerns, conditions) in a secure and trustworthy way.
Seamless onboarding
Asking enough questions to personalize the experience while keeping the sign-up process quick and smooth.
I worked with DEE Studio on a complex product redesign, and the impact went far beyond visuals. She has a unique ability to quickly understand both the business context and user needs, and translate them into clear, structured solutions. What stood out most was the speed and precision. We moved faster than expected, without sacrificing quality or alignment.
Founder
SaaS Platform
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