Industry
Sports Tech
Client
Aiball
Aiball: An AI-powered padel app
Description
Design of a mobile experience that turns match recordings into meaningful, easy-to-understand insights. The app allows players to review their games, analyze statistics, and receive feedback on their performance. The focus was on simplifying complex analytics into digestible visualizations and flows, making advanced data accessible to non-professional players while maintaining depth for more advanced users.
Deliverables
UI/UX design
Native app design
Product design
Print assets design
Marketing & Sales assets
Challenges
Turning complex AI data into simple insights
Raw match recordings produce overwhelming stats; the challenge was to design clear, digestible visuals that any player could understand at a glance.
Driving continuous engagement
Many sports apps are abandoned after curiosity fades. Aiball’s design needed to motivate players to return, using streaks, comparisons, and personalized objectives to build long-term habit.
Balancing depth with accessibility
The app had to work for casual players and advanced athletes, so the design needed to offer quick takeaways while still allowing deeper analysis
Video-first experience without friction
Recording, storing, and replaying full matches could overwhelm users. The challenge was to design a smooth video experience (full games, highlights, clips) that felt fast and useful.
I worked with DEE Studio on a complex product redesign, and the impact went far beyond visuals. She has a unique ability to quickly understand both the business context and user needs, and translate them into clear, structured solutions. What stood out most was the speed and precision. We moved faster than expected, without sacrificing quality or alignment.
Founder
SaaS Platform
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