Industry
Wellness & Beauty
Client
Skinewal
Skinewal: Personalized skincare
Project details
Main deliverable
Design an ecommerce and self-care tracking app that allows users to shop for cosmetics, track skincare routines, and receive personalized skincare.
To-do list
Desktop & mobile ecommerce web app
Native skincare app
Marketing assets
Brand identity
Email templates
Packaging design
Resources
10 weeks, 2 designers
Challenges
Personalization vs. overwhelm
Offering tailored product suggestions and routine tips while avoiding choice overload.
Sensitive data handling
Managing skin-related data (photos, concerns, conditions) in a secure and trustworthy way.
Ecommerce conversion flow
Designing an efficient shopping experience that feels natural alongside wellness features.
Asking enough questions to personalize the experience while keeping the sign-up process quick and smooth.
Onboarding to personalize skincare
Begin your journey with a quick and intuitive onboarding quiz that understands your skin type, lifestyle, and sensitivities—ensuring your routine is truly yours.
Skincare packs tailored to needs
Receive curated skincare packs designed to target your unique concerns, combining expert formulas into easy, effective routines.
Track skincare routines with daily check-ins.
Stay consistent with your skincare goals through daily check-ins, progress tracking, and gentle reminders that keep you on track.
Dynamic suggestions and incentives
Get smart recommendations as your skin evolves, along with exclusive rewards and offers to keep you motivated and engaged.
Work