Industry
Sports
Client
Aiball
Aiball: An AI-powered padel app
Project details
Main deliverable
Design a web app that simplifies the complex process of applying for visas across multiple countries.
To-do list
Desktop & mobile native app
Marketing assets
Email templates
Slides design
Resources
10 weeks, 1 designer
Challenges
Turning complex AI data into simple insights
Raw match recordings produce overwhelming stats; the challenge was to design clear, digestible visuals that any player could understand at a glance.
Balancing depth with accessibility
The app had to work for casual players and advanced athletes, so the design needed to offer quick takeaways while still allowing deeper analysis
Driving continuous engagement
Many sports apps are abandoned after curiosity fades. Aiball’s design needed to motivate players to return, using streaks, comparisons, and personalized objectives to build long-term habit.
Video-first experience without friction
Recording, storing, and replaying full matches could overwhelm users. The challenge was to design a smooth video experience (full games, highlights, clips) that felt fast and useful.
Visual dashboards with heatmaps & charts
Designed visual dashboards with heatmaps, shot charts, and clear percentages. Stats were grouped into categories (serve, rally, defense) so players could instantly understand strengths and weaknesses.
Quick stats for all, detail for pros
Introduced layered navigation — quick snapshots (overall score, win/loss stats) for casual users, with drill-down options for advanced players seeking deeper analysis.
Added engagement loops
To keep players motivated beyond a single match, we designed engagement loops that transform progress into a rewarding experience. The app introduced streaks to celebrate consistency, progress tracking over time to show measurable improvements, and personalized recommendations to guide players toward specific skills that needed attention.
Video-first experience without friction
Built a highlight-based video player where users see key points auto-clipped by AI, with the option to explore full-match playback. Smooth scrubbing and timestamped insights made navigation easy
Work